Maruti Suzuki is gearing up to launch a brand-new SUV on 3 September, expanding its growing range of utility vehicles in India. This upcoming model is expected to be retailed through the Arena dealership network and will be positioned as the new flagship offering in that channel, sitting above the popular Brezza.
While the carmaker hasn’t revealed the name yet, all signs point to a product that’s designed to challenge some of the biggest players in the midsize SUV space. Think Hyundai Creta, Kia Seltos, Honda Elevate, Volkswagen Taigun, Skoda Kushaq, and even the Toyota Hyryder. That’s some tough competition, but Maruti seems ready to take it on.
Positioning
In terms of Maruti’s SUV lineup, this new model will sit below the Grand Vitara, which is sold via the Nexa chain of dealerships. That makes this new SUV the biggest and most premium offering under the Arena umbrella. It bridges the gap between the budget-friendly Brezza and the more premium Grand Vitara, giving customers a middle ground with more features, space, and road presence.
Engine Options
Though Maruti hasn’t spilled the full specs just yet, it’s likely the new SUV will be powered by the familiar 1.5-litre naturally aspirated petrol engine that already does duty in several other models like the Ertiga, XL6, and Ciaz. We can expect Maruti to offer this in multiple variants, including:
- Standard petrol
- Mild hybrid
- CNG-powered
This strategy would give the SUV a wide appeal, catering to both value-focused buyers and those looking for better fuel efficiency or lower running costs.
Features
While details are under wraps, Maruti is known to pack in modern tech and practical features, especially in newer models. So, expect the SUV to come with:
- Touchscreen infotainment system
- Android Auto and Apple CarPlay
- LED lighting
- Alloy wheels
- Automatic climate control
- Connected car tech
Since it’s a flagship Arena SUV, it may also get premium touches like a sunroof, 360-degree camera, and six airbags in higher variants.
Rivals
Here’s how the new Maruti SUV will line up against rivals:
| Rival Model | Key Features | Starting Price (est.) |
|---|---|---|
| Hyundai Creta | Petrol, Diesel, Hybrid options | ₹11 lakh |
| Kia Seltos | Premium design, safety tech | ₹11 lakh |
| Honda Elevate | Practical, spacious | ₹11 lakh |
| VW Taigun | Turbo petrol engines | ₹11.5 lakh |
| Skoda Kushaq | Euro styling, performance | ₹11.5 lakh |
| Toyota Hyryder | Hybrid tech, reliability | ₹11.2 lakh |
Maruti’s strength lies in affordability, extensive service network, and high fuel efficiency—three things that could help it win buyers in a tightly contested segment.
Expectations
The launch will take place on 3 September, and we expect bookings to open either on the same day or shortly after. As for pricing, expect it to slot between the Brezza and Grand Vitara, starting around ₹10.5 to ₹11 lakh (ex-showroom). With multiple powertrain options, Maruti will likely appeal to a broad set of buyers looking for reliability and value without stepping into the Nexa space.
This launch could be a game-changer for Maruti’s Arena lineup, especially as more buyers shift toward feature-rich, mid-sized SUVs. Until the covers officially come off, we’ll have to wait and watch—but all signs point to another bestseller in the making.
FAQs
When is the new Maruti SUV launching?
The SUV will launch on 3 September 2025.
Will it be sold via Arena or Nexa?
It will be retailed through Maruti’s Arena dealerships.
What engines will it offer?
Expected 1.5L petrol, hybrid, and CNG options.
Where will it sit in Maruti’s lineup?
Above the Brezza, but below the Grand Vitara.
What are its main competitors?
Creta, Seltos, Elevate, Taigun, Kushaq, and Hyryder.
