Audi is all set to spice up its Indian lineup with the launch of the Audi SQ8 on March 17. Sitting comfortably between the Q8 and the hardcore RS Q8, this performance SUV promises the best of both worlds—strong power and everyday usability.
Think of it as the sweet spot in Audi’s flagship SUV range. It’s more aggressive than the standard Q8 but not as wild as the RS Q8. So, what exactly makes it special? Let’s break it down.
Powertrain
At the heart of the Audi SQ8 lies a beastly 4.0-litre twin-turbocharged V8 engine. Yes, the same powerhouse found in the RS Q8. This engine churns out a massive 507 hp and 770 Nm of torque. That’s serious muscle for a luxury SUV.
In comparison, the standard Audi Q8 runs on a 3.0-litre turbo-petrol engine producing 340 hp and 500 Nm. The difference isn’t just numbers on paper—you’ll feel it when you press the accelerator.
Power is sent to all four wheels through an 8-speed automatic transmission, ensuring seamless shifts and a strong grip. Audi’s legendary quattro all-wheel-drive system further enhances stability and performance.
Here’s a quick comparison:
| Specification | Audi Q8 | Audi SQ8 |
|---|---|---|
| Engine | 3.0L Turbo Petrol | 4.0L Twin-Turbo V8 |
| Power | 340 hp | 507 hp |
| Torque | 500 Nm | 770 Nm |
| Gearbox | 8-speed AT | 8-speed AT |
| AWD | Quattro | Quattro |
In simple terms, the SQ8 doesn’t just move—it launches.
Design
The Audi SQ8 carries a bold and sporty personality. While it retains the coupe-SUV silhouette of the Q8, several enhancements give it a more aggressive stance.
Up front, you’ll notice the signature single-frame grille with a honeycomb pattern. Darkened elements add a stealthy touch. The sharper headlamp design further enhances its sporty appeal. The bumper features large air intakes that aren’t just for show—they improve airflow and cooling.
Move to the side, and the sloping roofline instantly catches your eye. The strong shoulder line, dark exterior accents, and exclusive S-specific alloy wheels add to its athletic look.
At the rear, the SUV gets a sleek light bar stretching across the width of the vehicle. A diffuser-style bumper and quad exhaust outlets scream performance. And let’s not forget the roof-mounted spoiler—it’s the finishing touch that completes this sporty package.
Simply put, the SQ8 looks like it means business.
Interior
Step inside, and you’re greeted by a cabin that blends luxury with sportiness. The flat-bottom leather-wrapped steering wheel with S badging instantly sets the tone. Paddle shifters behind the wheel remind you that this SUV loves to be driven.
The center console features a glossy black finish and an electronic gear selector, keeping things modern and premium. Ambient lighting enhances the cabin’s mood, especially during night drives.
The sport seats are wrapped in leather and Alcantara upholstery with contrast stitching and S logos. These seats provide better lateral support compared to the standard Q8, making spirited driving more enjoyable.
Interestingly, the rear seat layout remains similar to the Q8, ensuring passengers continue to enjoy ample comfort and space.
Features
The Audi SQ8 doesn’t compromise on technology. It comes loaded with premium features that enhance both comfort and connectivity.
You get dual 12.3-inch displays—one acting as the digital instrument cluster and the other as the infotainment system. The instrument cluster features S-specific graphics, adding a sporty flair.
Other key features include:
- Bang & Olufsen premium audio system
- Wireless Apple CarPlay and Android Auto
- Connected car technology
- Multi-zone climate control
- Panoramic sunroof
- Powered front seats with heating, ventilation, and massage functions
It’s like having a luxury lounge that can sprint from 0 to highway speeds in seconds.
Safety
Performance is exciting, but safety is essential. Audi ensures the SQ8 doesn’t fall short here.
The SUV is equipped with:
- Multiple airbags
- ABS with EBD
- Electronic Stability Control (ESC)
- Traction control
- 360-degree camera
- Front and rear parking sensors
- Park assist
- Tire Pressure Monitoring System (TPMS)
- ISOFIX child seat mounts
Additionally, it is expected to come with advanced driver-assistance systems (ADAS), including adaptive cruise control, lane-keeping assist, blind-spot monitoring, rear cross-traffic alert, and automatic emergency braking.
In short, it’s not just fast—it’s smart and secure.
Positioning
So, where does the Audi SQ8 stand? Think of it as the perfect middle ground. The Q8 is luxurious and refined. The RS Q8 is extreme and track-focused. The SQ8 blends both personalities—offering thrilling performance without going overboard.
For buyers who want a powerful SUV but don’t necessarily need the RS badge, the SQ8 could be the ideal choice.
Audi seems to be targeting enthusiasts who crave performance but also value everyday comfort. And honestly, that’s a pretty attractive combination.
The Audi SQ8 is shaping up to be a compelling addition to the Indian luxury SUV market. With its powerful V8 engine, aggressive design, premium interior, advanced features, and comprehensive safety suite, it offers a balanced mix of performance and practicality.
If you’ve been waiting for a luxury SUV that feels special without being too extreme, the SQ8 might just hit the sweet spot.
FAQs
When will the Audi SQ8 launch in India?
It is set to launch on March 17 in India.
What engine does the Audi SQ8 have?
A 4.0L twin-turbo V8 petrol engine.
How much power does the SQ8 produce?
It delivers 507 hp and 770 Nm torque.
Does the SQ8 have ADAS features?
Yes, it is expected to offer ADAS tech.
Where does the SQ8 sit in the Audi lineup?
Between the Q8 and the RS Q8 models.
