If you’ve had your eye on Google’s latest flagship smartphones, the Pixel 10 Pro or Pixel 10 Pro XL, there’s some good news — especially if you’re living in the US and happen to be an AT&T customer. As part of a promotional offer, AT&T is giving away the new Pixel 10 series devices effectively for free when customers trade in an old smartphone. Yes, even a broken, outdated Pixel can unlock this deal.
Offer
AT&T’s current promotion allows customers to get the Google Pixel 10 Pro or Pixel 10 Pro XL at zero cost by trading in an older smartphone. Here’s the exciting part: the condition of the trade-in device doesn’t matter. Whether it’s scratched, cracked, or completely dead — if it’s a Pixel, you’re likely eligible.
The Pixel 10 Pro is priced at $999, while the Pixel 10 Pro XL is $1,199. But with the offer, AT&T will offset the full cost through monthly bill credits over 36 months — provided you meet the required terms.
Trade-in
So, what phones are eligible for this offer? Here’s a breakdown:
| Eligible Trade-in Phones | Minimum Requirement |
|---|---|
| Any Google Pixel | Any condition, any model |
| iPhone X or newer | Must power on |
| Samsung Galaxy S10 or newer | Must power on |
| OnePlus 7 Pro or newer | Must power on |
| Any other smartphone | Must have at least $35 value |
Even if you don’t have a Pixel, a qualifying device with a trade-in value of at least $35 can still make you eligible. The process involves mailing in your old phone once you’ve ordered the Pixel 10 through AT&T’s carrier instalment plan.
Terms
Like most carrier deals, there are strings attached. AT&T spreads the promotional credits over 36 months. That means you’ll receive a fixed credit every month toward your phone bill.
Here’s how the credits break down:
| Device | Monthly Credit | Total Over 36 Months |
|---|---|---|
| Pixel 10 Pro | $31.95 | $1,149.84 |
| Pixel 10 Pro XL | $38.34 | $1,380.24 |
If you cancel your AT&T service or switch plans before the 36 months are over, you’ll have to pay the remaining balance on the phone. So this is ideal for someone committed to sticking with AT&T long-term.
Plan
To be eligible for the offer, you must be on a postpaid unlimited voice and data plan with AT&T. These plans start at $75.99 per month before taxes and fees. You’ll also need to pay the full sales tax on the retail price of the phone upfront, along with a one-time $35 activation or upgrade fee.
So while the phone may be “free,” there are other associated costs to consider.
Verdict
This isn’t a deal for everyone, but it can be a solid choice for current AT&T customers or those looking to switch and stay with the carrier for the long haul. If you’re already paying for AT&T’s unlimited plan and are ready to trade in an old Pixel or other eligible device, this could be the most affordable way to get your hands on the new Google Pixel 10 Pro or 10 Pro XL.
FAQs
Is any old Pixel eligible for trade-in?
Yes, any Pixel in any condition qualifies.
How long is the AT&T contract for this deal?
36 months with monthly credits applied.
Do I need an unlimited plan to qualify?
Yes, an AT&T postpaid unlimited plan is required.
Is there any upfront payment?
Yes, you pay taxes and a $35 activation fee.
Can I cancel the plan early?
Yes, but you’ll owe the remaining device cost.
