As Apple prepares for its next big launch event on September 9, the rumour mill is in overdrive. A newly leaked video has offered the first possible glimpse of the iPhone 17 Pro Max, showing off a significantly redesigned rear camera setup. Alongside this, fresh details from analyst Ming-Chi Kuo have revealed Apple’s timeline for launching its first foldable devices — a foldable iPhone in 2026 and a foldable iPad in 2028.
iPhone 17 Pro Max
A short video shared on Chinese social media platform Weibo, reportedly by well-known tipster Ice Universe, shows what is claimed to be the iPhone 17 Pro Max on the production line. The device appears to feature a large, raised rectangular camera module, departing from the square-shaped island design used on the iPhone 16 Pro Max.
While the leaked video could be of a prototype or dummy unit, it suggests Apple might be planning a notable redesign for its flagship iPhone. The new camera island looks more pronounced, potentially to accommodate upgraded sensors and new hardware.
Camera Features
One of the headline features expected in the iPhone 17 Pro Max is a new telephoto lens with up to 8x optical zoom. This would represent a massive leap over the current zoom capabilities and place Apple in a better position to compete with brands like Samsung, which already offer powerful periscope zoom lenses.
Additionally, the Pro Max variant may introduce a new Camera Control button, allowing quick access to camera functions. This could appeal to content creators and mobile photographers.
Performance Upgrades
The iPhone 17 Pro Max is expected to be powered by the A19 Pro chip, paired with 12GB of RAM — a bump up from the 8GB RAM found in the iPhone 16 Pro Max. Performance and efficiency should both see meaningful improvements.
Other anticipated features include:
- Vapour chamber cooling system for better thermal control
- Wireless reverse charging
- Possibly upgraded internal storage configurations
These upgrades hint at a device aimed not just at everyday users but at prosumers who want top-end performance, photography tools, and next-gen features.
Foldables Timeline
In a separate report, analyst Ming-Chi Kuo has shed light on Apple’s foldable product roadmap. According to him:
- The foldable iPhone is expected to launch in 2026
- The foldable iPad may arrive by 2028
Both devices are said to use ultra-thin cover glass supplied by Corning, with General Interface Solutions handling cutting, corner treatment, and shipping.
Kuo estimates Apple will ship 8 to 10 million units of the foldable iPhone in its launch year. That number could rise to 25 million units by 2027. Meanwhile, the foldable iPad is expected to be a more niche product due to its higher cost and larger screen.
Market Impact
If these predictions come true, Apple’s move into foldables could reshape the premium smartphone market. The foldable iPhone would likely compete directly with the Galaxy Z Fold series and upcoming foldables from Google and OnePlus.
As for the iPhone 17 Pro Max, all eyes are now on Apple’s September 9 ‘Awe Dropping’ event. With major design changes, camera upgrades, and performance enhancements in the pipeline, the Pro Max is shaping up to be Apple’s most advanced iPhone yet.
FAQs
What’s new in the iPhone 17 Pro Max design?
It may get a raised rectangular camera module redesign.
How much zoom will iPhone 17 Pro Max offer?
It is expected to support up to 8x optical zoom.
When is the foldable iPhone launching?
Analyst Ming-Chi Kuo says it may arrive in 2026.
What chipset will the iPhone 17 Pro Max use?
It will reportedly be powered by the A19 Pro chip.
Will iPhone 17 Pro Max support reverse charging?
Yes, wireless reverse charging is expected.
