India’s electric vehicle market is heating up, and Maruti Suzuki has finally stepped into the game. The Maruti Suzuki e Vitara marks the brand’s first battery electric vehicle (BEV) for the Indian market.
Built on a new electric platform and sharing its underpinnings with the Toyota Urban Cruiser Ebella, this SUV is expected to play a big role in Maruti’s EV journey.
However, before the official launch, a leaked price screenshot has sparked debate online. So, what’s the real story? Let’s break it down.
Launch
Maruti Suzuki India Limited has officially unveiled the e Vitara, but the company has not yet announced its price. Recently, a screenshot surfaced on social media, shared by Torque India on X, showing a listed price of Rs 24.79 lakh (ex-showroom) on Maruti Suzuki’s website.
Naturally, this created buzz among potential buyers and industry watchers. But here’s the catch—the price is not visible on the official Nexa website. This raises questions about whether the listing was a technical glitch or simply a placeholder that went live by mistake.
In simple words, the leaked price cannot be verified at this stage.
Price
The leaked screenshot suggests a price of Rs 24.79 lakh (ex-showroom). Interestingly, the screenshot also shows this as both the starting and maximum price of the model, which adds further doubt to its accuracy.
If this price turns out to be correct, it would place the e Vitara significantly above many of its competitors. That’s where things get tricky.
Let’s compare the rumored price with rivals in the electric SUV segment:
| Model | Starting Price (Ex-Showroom) |
|---|---|
| Maruti Suzuki e Vitara (Rumored) | Rs 24.79 lakh |
| Hyundai Creta Electric | Rs 18.02 lakh |
| MG Windsor EV | Rs 15.49 lakh |
| Mahindra BE6 | Rs 18.90 lakh |
| Tata Curvv EV | Rs 17.49 lakh |
As you can see, the rumored price makes the e Vitara more expensive than its key rivals—by a margin of up to Rs 6 lakh in some cases. That’s not a small gap.
Ideally, Rs 24.79 lakh should be the price of the higher variants rather than the base model. If the entry-level trim is priced closer to competitors, the SUV would have a much stronger chance in the market.
Battery
The Maruti Suzuki e Vitara will be offered with two battery pack options:
- 49kWh battery pack
- 61kWh battery pack
Both versions will feature a front-wheel-drive (FWD) configuration. The larger 61kWh battery pack offers an impressive ARAI-certified range of 543 km. That’s a strong number and could help reduce range anxiety among buyers.
Here’s a quick overview:
| Battery Pack | Drive Type | ARAI-Certified Range |
|---|---|---|
| 49kWh | FWD | Expected lower range |
| 61kWh | FWD | 543 km |
A 543 km range puts the e Vitara among the better-performing electric SUVs in terms of distance per charge. For daily commutes and even long highway drives, that’s more than sufficient.
Variants
The e Vitara will be available in three trims:
- Delta (Entry-level) – 49kWh battery
- Zeta – 61kWh battery
- Alpha – 61kWh battery
This structured lineup gives buyers flexibility. Those looking for affordability can opt for the Delta trim, while customers wanting more range and features can choose Zeta or Alpha.
It’s a smart strategy—if priced correctly.
Competition
The electric SUV segment in India is getting crowded. Hyundai, MG, Tata, and Mahindra already have strong products in this space. Buyers today are extremely price-sensitive, especially in the EV category where government incentives and value-for-money offerings play a crucial role.
If the e Vitara launches at Rs 24.79 lakh (ex-showroom) as the base price, it may struggle to justify the premium over rivals. However, if this figure is for the top variant, the pricing strategy would make more sense.
Maruti Suzuki’s biggest strengths are brand trust, wide service network, and strong resale value. But in the EV market, competitive pricing is equally important.
Outlook
The Maruti Suzuki e Vitara is a significant milestone for the company as it enters the electric vehicle space. With two battery options, up to 543 km range, and multiple trims, the SUV seems well-equipped on paper. However, pricing will be the deciding factor.
If the rumored Rs 24.79 lakh price is just a technical error or placeholder, buyers can expect a more competitive launch strategy. Given the intense competition in the electric SUV segment, Maruti Suzuki will need aggressive pricing to make the e Vitara a strong contender.
All eyes are now on the official announcement. Will Maruti surprise the market with a competitive price? We’ll have to wait and see.
FAQs
What is the rumored price of e Vitara?
The leaked price suggests Rs 24.79 lakh (ex-showroom).
What is the maximum range of e Vitara?
The 61kWh battery offers 543 km range (ARAI).
How many battery options are available?
Two options: 49kWh and 61kWh.
Is the leaked price officially confirmed?
No, Maruti has not confirmed the price yet.
Which rivals compete with e Vitara?
Creta EV, MG Windsor EV, BE6 and Curvv EV.
