Jaguar Land Rover (JLR) India has reduced the prices of the Range Rover SV and Range Rover Sport SV in the Indian market. The revised pricing comes ahead of the expected India-UK Free Trade Agreement (FTA), which is likely to impact import duties on vehicles brought into India from the United Kingdom.
The updated prices apply to completely built units (CBUs) imported from the UK and are effective immediately. The move is expected to improve the value proposition of JLR’s flagship luxury SUVs for buyers in the premium segment.
Pricing
JLR India has announced notable reductions for both models.
The Range Rover SV is now priced at Rs. 3.50 crore, ex-showroom, compared to its earlier price of Rs. 4.25 crore. This represents a reduction of Rs. 75 lakh.
Similarly, the Range Rover Sport SV now carries a price tag of Rs. 2.35 crore, ex-showroom, down from Rs. 2.75 crore earlier. The SUV receives a price reduction of Rs. 40 lakh.
The revised pricing structure is shown below:
| Model | Previous Price | New Price | Reduction |
|---|---|---|---|
| Range Rover SV | Rs. 4.25 crore | Rs. 3.50 crore | Rs. 75 lakh |
| Range Rover Sport SV | Rs. 2.75 crore | Rs. 2.35 crore | Rs. 40 lakh |
These revised prices are applicable across India with immediate effect.
Agreement
The price revision is linked to the expected India-UK Free Trade Agreement. The agreement is anticipated to lower import duties on certain goods, including vehicles imported from the UK.
Since the Range Rover SV and Range Rover Sport SV are imported into India as CBUs from Britain, they are expected to benefit from the revised duty structure. JLR India appears to have aligned its pricing strategy in anticipation of these changes.
Trade agreements often influence the automotive sector because imported luxury vehicles attract substantial duties in India. Even a moderate reduction in import-related costs can significantly affect the final retail price of premium vehicles.
Scope
The pricing benefit is limited to select imported models. JLR India has clarified that locally manufactured or assembled vehicles will not see any changes in their pricing.
The following models continue at existing ex-showroom prices:
- Range Rover
- Range Rover Sport
- Range Rover Evoque
- Range Rover Velar
- Discovery Sport
These vehicles are assembled locally in India, which means the revised UK-specific import structure does not directly affect their cost calculations.
As a result, buyers considering these models should not expect any immediate revisions in pricing linked to the trade agreement.
Defender
JLR India has also confirmed that there will be no change in the prices of the Defender and Discovery.
The reason is related to manufacturing origin. Both the Defender and Discovery are produced in Slovakia rather than the United Kingdom. Since the India-UK FTA is expected to apply specifically to imports from the UK, these models remain outside the agreement’s scope.
Therefore, the existing prices of the Defender and Discovery continue unchanged in the Indian market.
This distinction highlights how production location can directly influence pricing policies in global automotive operations.
Updates
Apart from the revised pricing, JLR has introduced an additional update for the Range Rover SV.
The SUV now comes with SV Ultra Metallic paint finishes as standard. Customers can choose from gloss and satin finish options without additional cost.
Premium paint options are often offered as optional extras in the luxury vehicle segment. By including these finishes as standard equipment, JLR has added further value to the flagship SUV.
The update also strengthens the customization appeal of the Range Rover SV, which remains one of the brand’s most exclusive offerings in India.
Segment
India’s luxury SUV segment has continued to grow steadily over the last few years. Demand for high-end SUVs has increased among buyers seeking a combination of comfort, advanced technology, performance, and brand prestige.
The revised pricing of the Range Rover SV and Sport SV may improve their competitiveness against rivals such as:
- Mercedes-Maybach GLS
- Bentley Bentayga
- BMW XM
- Porsche Cayenne Turbo GT
- Lamborghini Urus
Pricing plays an important role even in the ultra-luxury segment, particularly when buyers compare imported vehicles with similar features and performance levels.
With lower entry prices, the Range Rover SV range could attract additional interest from customers evaluating premium SUV options.
Market
The development also reflects broader changes taking place in India’s automotive import environment.
Trade agreements and revised tariff structures can influence how international carmakers position their products in the country. Lower duties may encourage brands to introduce more flagship products or revise pricing for existing imported models.
For buyers, such changes can improve accessibility to premium international vehicles that were previously positioned at much higher price points due to taxation.
However, the long-term impact will depend on the final structure and implementation of the India-UK Free Trade Agreement.
Outlook
The Range Rover SV and Range Rover Sport SV remain among the most premium SUVs available in India. With the latest revisions, JLR India has reduced the ownership cost significantly while also enhancing standard equipment on the flagship model.
Although the benefits are currently limited to UK-imported CBUs, the announcement signals how international trade developments may increasingly influence pricing strategies in India’s luxury automotive market.
For customers considering high-end luxury SUVs, the revised pricing introduces a more competitive option within the segment.
FAQs
What is the new Range Rover SV price?
It is now priced at Rs. 3.50 crore.
How much did Sport SV price reduce?
The price was reduced by Rs. 40 lakh.
Why were prices revised?
Due to expected India-UK FTA benefits.
Did Defender receive a price cut?
No, Defender prices remain unchanged.
What new feature was added to SV?
SV Ultra Metallic paint is now standard.
