Amazon’s Great Indian Festival sale is set to begin tomorrow, bringing a wide selection of smartphone offers across premium, mid-range and budget segments. The annual festive sale is expected to feature price reductions, bank offers, exchange benefits and no-cost EMI options, giving shoppers several ways to reduce the effective cost of a new phone.
Ahead of the sale, Amazon has revealed deals on several popular models, including the Samsung Galaxy S25 Ultra, Apple iPhone 16, Xiaomi 17, OnePlus Nord 6, iQOO 15R and Redmi 15C 5G Prime. Some of the offers represent substantial differences from the listed prices, although the final price can depend on coupons, payment methods and other conditions.
Samsung
The Samsung Galaxy S25 Ultra is one of the headline smartphones in Amazon’s Great Indian Festival lineup. The flagship is listed at an effective price of Rs. 84,999, including the applicable coupon offer.
Amazon is also offering no-cost EMI for up to nine months on the device. This could make the flagship more accessible to buyers who want a premium Samsung smartphone without paying the entire amount upfront.
For comparison, the Galaxy S25 Ultra was launched in India at Rs. 1,29,999 for the variant featuring 12GB RAM and 256GB storage. The sale price therefore represents a significant difference from its original launch price, subject to the conditions attached to the advertised offer.
Apple
The Apple iPhone 16 is another major highlight of the sale. Amazon has listed the smartphone at Rs. 71,999, compared with a listed price of Rs. 89,900.
The advertised sale price includes applicable offers, so shoppers should check the product page for the exact combination of discounts and payment benefits available when they make the purchase.
The iPhone 16 remains an option for buyers who want Apple’s current-generation design and ecosystem without moving to one of the company’s more expensive Pro models. With the festive sale discount, it could attract customers who have been waiting for a lower effective price.
OnePlus
The OnePlus Nord 6 is positioned in the upper-mid-range segment and is listed at Rs. 42,999 during the sale. Its listed price is Rs. 52,999.
Amazon says the offer includes a credit-card EMI bank benefit along with up to six months of no-cost EMI. Buyers using eligible payment methods may therefore be able to reduce both the upfront price and the cost of financing the purchase.
The Nord series has traditionally targeted consumers looking for performance-focused hardware without paying flagship prices, making the discount particularly relevant to shoppers in the Rs. 40,000-50,000 range.
iQOO
The iQOO 15R is also receiving a notable discount during the Great Indian Festival. Amazon lists the smartphone at an effective price of Rs. 46,499, compared with a listed price of Rs. 69,999.
The advertised price includes a coupon benefit, while buyers can also access up to three months of no-cost EMI. As with other sale offers, the effective price depends on applying the relevant coupon and meeting the applicable conditions.
For shoppers focused on performance, iQOO’s presence in the sale gives the upper-mid-range category another option alongside devices from OnePlus and other major manufacturers.
Xiaomi
The Xiaomi 17 is being offered at Rs. 59,999, according to Amazon’s announced Great Indian Festival deals. The listed price is Rs. 1,19,999.
The offer also includes a credit-card EMI bank benefit and up to six months of no-cost EMI. This puts the Xiaomi 17 into a considerably lower effective price bracket during the sale than its listed price suggests.
However, buyers should distinguish between the listed price and the final payable amount. Some advertised sale prices include specific payment or coupon benefits, meaning customers should review the terms before placing an order.
Budget
Amazon’s sale lineup also includes smartphones at lower price points. The iQOO Z11xa is listed at Rs. 24,999, compared with a listed price of Rs. 40,999. The offer includes bank and coupon benefits.
Meanwhile, the Redmi 15C 5G Prime is listed at Rs. 15,999 against a listed price of Rs. 29,999. This makes it one of the more affordable options among the highlighted smartphones.
These models may appeal to buyers who do not need flagship-level hardware but still want a modern smartphone with 5G connectivity and a lower purchase price.
Benefits
The Great Indian Festival smartphone offers go beyond direct price reductions. Amazon says customers can receive exchange benefits of up to Rs. 70,000, depending on the smartphone being exchanged and the applicable valuation.
There are also no-cost EMI options starting from Rs. 2,944 per month. In addition, selected coupons can provide savings of up to Rs. 7,500.
Amazon is also offering a 10 percent instant discount on eligible SBI debit card, credit card and credit-card EMI transactions. The availability and value of these benefits can vary by product, card and transaction type.
| Smartphone | Sale Price | Listed Price | Highlighted Offer |
|---|---|---|---|
| Samsung Galaxy S25 Ultra | Rs. 84,999 | Rs. 1,29,999 launch price | Coupon, up to 9-month no-cost EMI |
| Apple iPhone 16 | Rs. 71,999 | Rs. 89,900 | Applicable sale offers |
| OnePlus Nord 6 | Rs. 42,999 | Rs. 52,999 | Bank benefit, up to 6-month no-cost EMI |
| iQOO 15R | Rs. 46,499 | Rs. 69,999 | Coupon, up to 3-month no-cost EMI |
| Xiaomi 17 | Rs. 59,999 | Rs. 1,19,999 | Bank benefit, up to 6-month no-cost EMI |
| iQOO Z11xa | Rs. 24,999 | Rs. 40,999 | Bank and coupon benefits |
| Redmi 15C 5G Prime | Rs. 15,999 | Rs. 29,999 | Sale offer |
Shopping
With multiple discounts running together, buyers should check the complete offer structure before comparing prices. A headline price may depend on a coupon, an eligible bank card or an exchange transaction.
Exchange offers can also vary according to the model, condition and valuation of the old phone. Similarly, no-cost EMI is generally tied to eligible cards and tenure options.
For customers already planning to upgrade, however, the sale could provide an opportunity to move to a higher segment without paying the usual listed price. The Galaxy S25 Ultra and iPhone 16 stand out for premium buyers, while the OnePlus Nord 6 and iQOO 15R target the upper-mid-range market.
The Amazon Great Indian Festival therefore covers a broad range of budgets, from phones around Rs. 16,000 to flagship models. The best deal will ultimately depend on the combination of sale price, bank discount, exchange value and EMI benefit available to each buyer. Checking the final checkout price and offer terms remains important before completing the purchase.
