Skoda Auto India has launched its latest customer-focused campaign this August – the Exchange Carnival. If you’re thinking of upgrading your ride, this could be your perfect chance. The initiative is designed to make trading in your old car easier, more rewarding, and way more convenient than the usual dealership experience. Taking place across six major Indian cities, the Exchange Carnival blends convenience, value, and Skoda’s premium brand promise into one big event.
Locations
The Exchange Carnival is being held in six key metro cities, ensuring wide reach and easy accessibility. The selected cities are:
- Mumbai
- New Delhi
- Hyderabad
- Chennai
- Bengaluru
- Pune
These locations were chosen strategically to reach the maximum number of potential customers while also leveraging Skoda’s established dealership network in these markets.
Benefits
Now let’s talk about what’s in it for the customers. Skoda isn’t just inviting people to showrooms—they’re offering real perks to make the upgrade worthwhile.
Here’s what you can expect:
| Benefit | Description |
|---|---|
| Free Car Evaluation | No-cost assessment of your current vehicle |
| Exchange Bonus | Special deals for trading in your old car |
| Spot Booking Perks | Instant offers when booking any Skoda car |
| Centralised Locations | Easy-to-access venues for all customers |
| Targeted Outreach | Personalized communication to potential buyers |
These perks are aimed at making the process seamless, whether you’re just exploring your options or ready to make a move.
Process
One of the key improvements Skoda brings with this campaign is a more streamlined vehicle evaluation and trade-in process. Customers can bring their existing vehicles to the event, where they’ll receive a professional and transparent evaluation on the spot. Based on that, they’ll get a customized exchange bonus which can be applied directly to their new Skoda purchase.
The goal here is to remove the friction usually involved in selling your old car and buying a new one. No back-and-forth with dealers, no underhand quotes—just a straight-up trade process with added benefits.
Experience
What sets this apart from a typical car exchange event is how Skoda is approaching it. Think of it less like a car showroom and more like a curated experience. These centralised venues are designed for comfort and interaction. Customers can check out the full Skoda lineup, take test drives, talk to product experts, and complete bookings—all under one roof.
Skoda is also running a targeted outreach campaign to make sure interested customers are invited directly. It’s a blend of physical events and smart communication, focused on making people feel welcomed and valued.
Statement
Ashish Gupta, Brand Director of Skoda Auto India, shared the brand’s motivation behind the initiative. He said the Exchange Carnival is a reflection of their customer-first philosophy. According to him, it’s not just about selling cars—it’s about offering a premium, trust-based ownership experience from the first step.
By using Skoda’s strong dealership network, they’ve managed to bring a large-scale, yet personalized event experience to major Indian cities. It’s a smart way to connect with customers and show off what the brand has to offer.
Skoda’s Exchange Carnival isn’t just a marketing gimmick—it’s a well-structured upgrade opportunity. From better deals to a smoother trade-in process, the brand is clearly focused on making car buying less stressful and more rewarding. So, if you’ve had your eye on a Skoda, this might just be the perfect moment to make your move.
FAQs
What is Skoda’s Exchange Carnival?
It’s a trade-in event offering bonuses and easy upgrades.
Which cities are hosting the carnival?
Mumbai, Delhi, Hyderabad, Chennai, Bengaluru, and Pune.
Is there a free car evaluation?
Yes, you can get your old car evaluated at no cost.
Are exchange bonuses available?
Yes, special exchange deals are being offered on old cars.
Can I book a Skoda car on the spot?
Yes, spot booking benefits are available at the event.
