Hyundai is gearing up for a major comeback at the IAA Mobility 2025 in Munich with the global reveal of its all-new Concept THREE. This marks the Ioniq sub-brand’s first foray into the compact EV space, signaling Hyundai’s growing focus on smaller, city-friendly electric models — particularly aimed at the European market where demand is heating up.
Teaser
Hyundai dropped a teaser image ahead of the big unveil, showcasing the sleek side profile of the Concept THREE. The EV is designed under Hyundai’s newest design theme, the Art of Steel. The profile reveals bold character lines and flowing surfaces, blending futuristic aesthetics with a sense of structural strength.
Adding to the intrigue, Hyundai has introduced a new design term — Aero Hatch. This describes the sharply contoured rear end and roofline that together create an aerodynamic yet sporty silhouette. It’s clear that Hyundai isn’t just building another compact EV — they’re aiming for something visually striking and efficient.
Comeback
The IAA Mobility 2025 will be Hyundai’s return to the international auto show stage after four years. And they’re coming back in style. The Concept THREE will be the centerpiece of Hyundai’s presentation, set for 9 September, the opening day of the event.
This return isn’t just symbolic; it reflects Hyundai’s intent to aggressively push into the European EV market. With city traffic congestion and strict emissions norms in focus, compact electric vehicles are the future in Europe — and Hyundai wants a slice of that pie.
Design
Although most technical details are still under wraps, what we do know is that the Concept THREE showcases a completely new design philosophy. The Art of Steel language appears to focus on a mix of dynamic forms and robust visual elements, aimed at creating a strong road presence in a smaller footprint.
The Aero Hatch design brings a coupe-like rear that not only enhances the EV’s looks but likely improves aerodynamics too — a crucial aspect for range and efficiency in smaller electric vehicles.
Strategy
Concept THREE is more than just a design showcase. Hyundai is pitching this model as a major player in the future of compact EVs, especially in Europe. The region has seen explosive demand for electric hatchbacks and compact crossovers, and Hyundai seems ready to meet that demand with a bold new entry.
The Ioniq sub-brand has already made waves with models like the Ioniq 5 and Ioniq 6. Concept THREE is expected to follow in those footsteps but in a more accessible and compact form — ideal for city driving and European roadways.
Expectations
While full specifications and production plans are yet to be announced, Hyundai has confirmed that more information will be shared during their press conference on 9 September at the IAA show. It’s likely we’ll hear about powertrain options, interior innovations, and possibly even a roadmap to production.
With Hyundai’s track record in the EV space, expectations are already high. Concept THREE could be the company’s next big move in shaping the urban EV market — offering a blend of fresh design, compact practicality, and cutting-edge tech.
FAQs
When will Concept THREE debut?
On 9 September at IAA Mobility 2025 in Munich.
What is Aero Hatch design?
It’s Hyundai’s new aerodynamic rear design concept.
Is Concept THREE a production model?
No, it’s a concept, but may influence future EVs.
Which market is Concept THREE targeting?
Primarily the European compact EV market.
What is Art of Steel design?
Hyundai’s new design philosophy featuring flowing lines.
