Apple’s next-generation iPhone lineup may still be months away, but fresh reports are beginning to outline both a likely launch window and a notable shift in pricing. According to a seasoned industry journalist, the iPhone 18 series could debut in early September, while a separate forecast from market research firm IDC suggests that upcoming Pro models may see some of the largest price increases in years.
While Apple has not officially confirmed any details, the information offers an early look at what consumers might expect from the 2026 iPhone range.
Launch
Apple traditionally unveils its flagship iPhones in September, and the iPhone 18 series is expected to follow the same pattern. In the latest edition of his Power On newsletter, Bloomberg’s Mark Gurman noted that Apple typically holds its launch events on the first Tuesday or Wednesday after the US Labor Day holiday.
Based on this pattern, Gurman suggests September 8 as the most likely date for the iPhone 18 launch event. Since Labor Day falls on September 7 this year, September 9 is also considered a strong possibility, as it would allow Apple additional preparation time before the event.
Apple used a similar schedule in 2025, when it introduced the iPhone 17 series on September 9.
Lineup
The 2026 iPhone lineup is expected to include the iPhone 18 Pro and iPhone 18 Pro Max, along with Apple’s first foldable smartphone. The foldable device is widely referred to as the iPhone Ultra in reports, though Apple has not confirmed the name.
If accurate, this would mark the first major expansion of Apple’s flagship lineup in several years, positioning the foldable model as a premium offering above the Pro Max.
Pricing
Alongside launch timing, pricing has emerged as a key point of discussion. Market research firm IDC has predicted that the iPhone 18 Pro and iPhone 18 Pro Max could see price increases of up to $200 compared to current models.
Under this forecast, the iPhone 18 Pro could start between $1,249 and $1,299, while the iPhone 18 Pro Max may be priced between $1,349 and $1,399. IDC also estimates that Apple’s first foldable iPhone could debut at around $2,500, with higher storage variants potentially reaching $3,000.
Apple has so far avoided raising iPhone prices globally, even as it adjusted pricing across other product categories such as Macs, iPads, Apple TV and HomePod. However, CEO Tim Cook has acknowledged that rising component costs may become harder to absorb in future product cycles.
Costs
Rising hardware costs appear to be a major factor behind the projected price increases. Earlier this month, The Wall Street Journal cited estimates from TechInsights showing sharp increases in component prices for future iPhones.
According to the report, DRAM costs for a base iPhone 18 Pro could rise from about $39 to $145, while storage costs may increase from roughly $13 to $51. Combined with higher manufacturing expenses, these changes could push the production cost of the iPhone 18 Pro up by nearly 25 percent compared to the iPhone 17 Pro.
To offset these increases, Apple may raise the starting price of the iPhone 18 Pro from $1,099 to around $1,299, if the estimates prove accurate.
Outlook
While none of these details have been officially confirmed, the reports suggest that Apple’s next iPhone generation could bring both a familiar launch timeline and a meaningful shift in pricing strategy. More clarity is expected as Apple approaches its usual September announcement window.
FAQs
When is the iPhone 18 series expected to launch?
It is expected to launch in early September.
Which models are expected in the iPhone 18 lineup?
Pro, Pro Max, and a foldable iPhone Ultra.
Will iPhone 18 prices increase?
Analysts predict price hikes of up to $200.
Why are iPhone prices expected to rise?
Higher component and manufacturing costs.
How much could the foldable iPhone cost?
It may start at around $2,500.
